AI-Finished Campaign | Snuggies Diapers

Face Replacements

Before I started creating new monsters, I needed to replace the faces of the toddlers in the ads, because as the campaign did not go ahead, they wouldn't have been paid usage fees.

Face Replacements

I knew that Midjourney does a pretty good job with photorealistic faces, but there are usually extra fingers and scary appendages that could only come from the imagination of an AI, so I created the prompts very specifically with this in mind, intending to only use the heads.

Monster Creation

When I created the two missing monsters with Midjourney, I wanted to be sure they would match the lighting conditions of the images as closely as possible, so I used the images as part of the prompt parameters. After some experimentation, very many way-too-scary monsters, and lots of adjectives, I arrived at two monsters I was happy with.

Retouching

A significant amount of retouching was required, such as replacing the toddlers' faces, introducing the two new monsters, and cleaning up the images overall, since they hadn't been retouched yet. I had to integrate stock image body parts to blend the new faces with the existing bodies. To improve the quality of two low-resolution images, I used an AI image upscaler for sharper and clearer results.

I also used Photoshop (Beta), to remove some elements that were making the layout feel busy, and distracting from the concept.